Your Trusted Mortgage Brokers
Your Trusted Mortgage Brokers
Call Now: 1800 003 245
Meet Josh
Hello, I’m Josh Abrahim, Founder and Managing Director of First Choice Home Loans (FCHL).
With more than 25 years of experience in the Australian mortgage and finance industry, I have built my career around helping individuals, families, investors and business owners navigate finance with confidence.
I commenced my career as a mortgage broker in 2001 before establishing First Choice Home Loans in 2006. Since then, I have had the privilege of assisting thousands of clients across a broad range of lending needs—from first home purchases, refinancing and property investment through to self-employed lending, commercial finance, construction, property development and more complex lending scenarios.
Over the years, I have seen the lending landscape change considerably. What hasn’t changed is my belief that good broking starts with understanding the person behind the application. Every client has different circumstances, priorities and ambitions, and the right finance solution should reflect that.
I hold a Diploma of Finance and Mortgage Broking Management and operate under an Australian Credit Licence, bringing extensive industry knowledge and practical lending experience to every transaction.
As Managing Director, I also lead the growing FCHL team, with a focus on maintaining the personalised service, accessibility and attention to detail that have been at the heart of the business since it was established.
At FCHL, our role goes beyond simply arranging a loan. We aim to become a trusted finance partner our clients can turn to throughout the different stages of their lives, property journeys and businesses.
Your goals become our priority, and we’re here to guide you every step of the way.
For me, mortgage broking has always been a relationship business.
Some of the most rewarding relationships I have today began with a single home loan many years ago. Since then, I have helped many of those same clients refinance, purchase investment properties, finance businesses and developments, and assist the next generation of their families with their own property journeys.
That long-term trust means a great deal to me.
I believe clients deserve straightforward communication, honest advice and a broker who is prepared to do the work, particularly when a lending scenario isn’t simple.
Rather than approaching finance as a one-off transaction, I take the time to understand where a client is today, what they are trying to achieve and where they want to be in the future. From there, we can develop a lending strategy that makes sense for their individual circumstances and supports their longer-term goals.
My commitment to our clients, our team and the mortgage and finance industry has been recognised through a number of significant milestones and industry awards.
Most recently, I was proud to be recognised for 20 years of membership with the Finance Brokers Association of Australia (FBAA)—a milestone that reflects my long-standing involvement in the industry and commitment to professional standards.
I have also been recognised with the Outsource Financial Elite Broker Award and the Outsource Financial Elite Head Group Award, acknowledging both my individual performance as a mortgage broker and the continued growth and success of FCHL.
While I am extremely proud of these achievements, the recognition that means the most to me is the trust of our clients—particularly those who have returned to FCHL over many years and continue to recommend us to their families, friends and colleagues.
After more than 25 years in finance, I remain just as passionate about helping people achieve their goals as I was when I started.
Whether you’re purchasing your first home, refinancing, building an investment portfolio, developing property or seeking finance for your business, my team and I are here to make the process clear, efficient and as stress-free as possible.